Stroybaza Volkhonka

Main fields of work:

SEO-promotion of the website
Promotion in Yandex.business, Google Maps
Advertising in Yandex Direct
Improvement of the mobile version of the site
Improvement of usability and functionality
SERM promotion
Working with visuals

Клиент: stroybazav.ru
Услуга: Outsourced marketer
Тематика: Sale of building materials
Регион: St Petersburg, Russia

Project Description

‘Stroybaza Volkhonka’ is an online shop of building materials, focused on retail customers and small businesses in St. Petersburg. The goal of the project is to strengthen its position in the local market, increase traffic and increase customer loyalty by improving user experience and diversifying its offerings.

Objectives

Increase traffic and brand awareness.
Improve the usability and functionality of the site.
Expand the product range by launching a separate business line (rolled metal products).
Ensure sustainable growth in online sales.

Implemented Actions

1. Website optimisation and usability

The site was audited: errors were eliminated, page loading was accelerated (by 30%), navigation was simplified.
Improve adaptive layout and mobile version.
Added convenient filters for product search, online calculators
Photos with infographics have been added

2. SEO promotion

Semantics has been worked out: queries related to construction materials and the region (St. Petersburg) have been collected and implemented.
Optimised meta tags, titles, product descriptions.

3. Contextual and targeted advertising

Set up campaigns in Yandex.Direct and Google Ads with a focus on key products and geolocation.
Adverts in Yandex Business launched

4. Launch of a separate website for rolled metal products

A specialised website with a narrow range of products (rolled metal products) adapted for B2B audience was created.
SEO-optimisation for niche queries was carried out
Development of usability and mobile version of the site

reduction
lead value

new
clients

increasing
number of applications