Transport company

Project Description

‘Avvitrans.com’ is a service of international cargo delivery from Turkey to Russia. The goal of the project is to gain a foothold in the logistics services market, attract customers (individuals and businesses) from both countries, and increase conversion into orders through improved website functionality, multi-lingualism and aggressive promotion in digital channels.

Objectives

1. Conduct SEO optimisation to grow organic traffic.
2. Improve visibility through external sources (Yandex.Maps, Google My Business).
3. Launch advertising campaigns in Yandex.Direct and Avito.
4. Optimise the mobile version of the website and usability.
5. Update your visual content and strengthen your Instagram presence.
6. Realise multi-language (Russian, Turkish, English).

Implemented Actions

1. SEO promotion

• Collected semantic core (800+ queries), including:
  • ‘cargo delivery from Turkey to Russia’;
  • ‘cargo from Istanbul to Moscow’;
  • ‘cost of transporting goods from Turkey’.
• Optimised meta tags, titles, ALT tags of images.
• SEO content for the website was written
• Написан SEO-контент для сайта

2. External Promotion

• Created and verified profiles in:
  • Yandex.Maps and Google My Business with offices in Moscow and Istanbul;
  • 2GIS to cover the local audience.
• Regularly updated information: contacts, working hours, promotions.

3. Advertising in Yandex.Direct

• Customised campaigns focusing on key queries:
  • ‘turnkey delivery of goods from Turkey’;
  • ‘cargo Turkey-Russia price’.
• Retargeting for users who have visited the site.
• Use of geotargeting: Moscow, , Istanbul.

4. Site Optimisation

• Mobile version:
  • Adaptive design;
  • Simplified request form (3 fields: name, phone number, cargo description).
• Usability:
  • Added shipping cost calculator with weight, volume and type of cargo;
  • Chat-bot for online consultations.

5. SERM Promotion

• Monitoring of reviews on sites: Yandex.Maps, Google, reviews.
• Responding to negative reviews and encouraging customers to leave positive ones.
• Publication of cases with real examples of delivery (photos of shipments, terms, cost).

6. Working With Visuals and Instagram

• Photography and videography:
  • Warehouses in Turkey and Russia;
  • Loading/unloading process;

7. Promotion on Avito

• Placing adverts in the ‘Services’ and ‘Cargo transport’ sections.
• Key features: ‘Time Guarantee’, ‘Cargo Insurance’.
• Conversion to applications – 20% .

8. Multiple Languages

• Translation of the site into Turkish and English:
  • Localised interface, price lists, FAQ;
  • Realised language switch in the header of the site.

Topvisor Performance

Traffic Distribution by Search Engine